Marketing a gutter service business online requires multiple strategies and platforms, and Google – both its paid and organic search results, is a great place to attract new leads and customers for your gutter business.
When a consumer is looking to hire a service business the majority will turn to Google to find what they are looking for. Google’s main objective is to provide its users with the most accurate and helpful information, and there are ways you can position your gutter service business to be found by those in your area who are actively looking to hire a gutter company.
Using a combination of organic and paid strategies on Google, you can generate leads directly from the Google Maps results, as well as drive traffic to your website, where it acts as a lead generation tool, educating and informing potential customers about your gutter services.
Let’s look at the best ways to position your gutter service business on top of Google, helping you attract qualified leads and turn them into gutter service customers.
Claim Your Google My Business Profile
The very first thing you will want to do if you haven’t already is to claim your Google My Business profile. After filling out the basic information – address, contact information, website URL, etc. – you will be required to verify ownership of the business.
There are many ways to verify your business, but the easiest way is to directly connect your website to a Google Search Console account. This allows you to instantly verify your Google My Busines profile, opposed to having to wait to receive a pin in the mail. Google Search Console is a great tool to use that not only monitors your website’s health in the search results but also provides you with incredible data that can be used to improve your website’s performance.
Once you have claimed ownership of your GMB profile it’s time to optimize it, helping your business get found locally, by consumers who are looking to hire a gutter service business.
Optimize Your GMB Profile to Be Found in the Maps Results
Claiming your Google My Business profile alone doesn’t guarantee you will rank in the Maps results. Google’s local search algorithm considers several factors when displaying its results, and there are some things you can do to help position your business on top.
Completing your entire profile is important, and even if you think a section isn’t beneficial, rest assured that Google considers everything. From complete and accurate contact information and hours of operation to photos of your business – it’s all relevant.
Take the time to complete every section thoroughly, and if Google allows you to provide specific information, understand that it’s for a reason. Your description allows for up to 750 characters, so write a description that includes your business location and the main services you provide.
For example, a business located in Dallas would want to include the following keywords in its description towards the beginning:
- Dallas gutter cleaning services
- Dallas gutter installation company
- Gutter cleaning company in Dallas
- Gutter Installation in Dallas
- Dallas gutter services
You will also want to get into a habit of using the Posts feature, which allows you to post messages that display in your GMG feed, which also have the potential to show up in Google’s search results and within the Maps results, helping to drive additional exposure to your listing.
Posts can be up to 1500 characters, and it’s a great way to relay messages related to special offers on your gutter services. You can include a call-to-action as well, which is great for lead generation.
Drive Gutter Service Customers to Your Google Profile to Leave Reviews
One of the biggest advantages you can get in the local search results is having an impressive number of reviews. This can help you pull attention away from listings that are above you, as consumers are naturally inclined to trust businesses with the most reviews.
It’s a sign of great customer service and quality gutter services, and when it comes time for a consumer to part with his or her money, they want to be sure they are hiring the best gutter company for the job.
Send out an email to all past customers and ask them to leave a review, providing them with a direct link to your Google profile. You can also extend a special offer – something like a discounted gutter cleaning service – for their time.
This is a great little incentive to help secure reviews from the majority of your past customers. Then, moving forward you will want to make sure that you ask every customer to do the same. You can include the “ask” after the service, and if you email a final invoice, be sure to also ask there and include that direct link to make it easier for the customer. By simplifying the process and not having them need to search out your page on their own, you greatly increase your review capture rate.
Publish Blog Content on Your Website to Rank in Google’s Search Results
Content marketing and publishing gutter service blog posts accomplish two important tasks when it comes to your online marketing effort.
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It gives your website visitors content to read and engage with, helping to position your business as gutter service experts. The more helpful and educational the content, the more trustworthy your business will be, thus converting more of your visitors into leads and customers.
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It allows you to target low competition keywords, and rank them at the top of the traditional search results with solid on-page optimization. At scale, this allows you to target very valuable traffic, that based on the keywords and their intent has a high likelihood of needing to hire a gutter service company.
As mentioned above, verifying your GMB profile by registering for Google Search Console gives you access to great data, which can be used to identify keywords to create blog content around. Search Console shows you all of the terms that caused your website to be shown in the organic results.
These terms are low competition, and your website ranks for them with little to no SEO work, so by publishing entire articles that are optimized specifically for these keywords you will begin to attract more organic traffic each time you publish new content. Doing this consistently moving forward will cause your Google traffic to exponentially increase.
Final Thoughts
When you can get your gutter service business found on Google for relevant search terms related to the installation, cleaning, and repair service your business offers it creates a steady inbound lead flow and steady customer acquisition.
Being found on the top is great, but it doesn’t guarantee the customer will choose your gutter service company over other options. This is where reviews can be the differentiating factor when it comes to the Google Maps results. While it may appear to be a bit overwhelming and too much of a time commitment to handle your online marketing yourself, we have several options to handle your entire marketing effort.
If you would like to learn more about the online marketing services we offer, and how we can help your gutter service business attract new customers as your marketing partner, please contact us today to speak with one of our team members. The consultation is complimentary, and we will be more than happy to audit your current rankings and online visibility, pointing out areas of improvement that will make the biggest immediate impact on your website traffic, inbound leads, and customer acquisition.
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